The Power of Headlines while writing a Blog

The headlines of a blog post are probably the most important parts of it. The headlines are the first elements seen by a reader, so if the headline does not look good, the respective viewer would probably not be so convinced to read the article. As a smart writer, you are probably concerned about the quality of the article, but you should know that a good headline would bring you more readers. After all, we are living in a capitalist world where the image sells, and for this reason, it is important to have a good image for your article before anything else.

It is believed that the headlines of an article are the decisive factor for 8 out of 10 readers. Therefore, if you ask yourself why you have a good article that is not as popular as expected, you should know that probably the headlines make the difference.

This could be a disadvantage for the good writers that have good content, but not such a great imagination. On the other hand, a good writer has to come with good headlines also. According to some specialized writing blogs, a writer should spend 50 % of his time writing an article, and 50% looking for some good headlines.

Once you have the headline, it is easy to construct a structure around it. A provocative headline would keep the reader interested, even if the article is not one of your best writings.

The good headlines are also great for optimizing your articles. The headlines are considered important by Google, meaning that a good headline would rank better in Google. If you want your article optimized in Google searches, you should have the keyword written in the respective headlines.

Therefore, writing an article should start with writing the headlines. Moreover, you should add some keywords. The articles that have titles such as “How to…” or “Five reasons to…” are popular, but you should know that those are not so great titles for creative writing. If you are not so good at headlines, you should check the specialized blogs and forums where the best writers speak about writing great headlines.

There are different types of headlines, considering aspects such as the type of article and what is its purpose. The format “X tips to…” requires for you to make a list with the respective 5 tips, and the best idea is to write a different sub-heading for each one of those points. This way, you will have an attractive and good looking article that has all the perquisites to be successful.

If you want to create a long article, the sub-headlines are mandatory. You should start by writing those headlines, and the main ideas of the article. Once you have those ideas, you will be able to write the article naturally, and you will have the perfect structure to start writing like a professional.

Try to put yourself in the mind of the reader. Would you read what you wrote? Are the ideas clear? Are the headlines representative for the respective sections? Once you have the answer to those questions, it would be a lot easier for you to write the respective ideas, and to put them on paper in an attractive way for the readers. 

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